FOOD AND BEVERAGES

BRIEF

A leading national chain of fast food approached Mad Refinery with a problem they were facing with their social media campaigns. They were gradually losing the ground to international chains. Their campaigns were not going viral, neither there was much uptake of their offers by their social media community fans. Yet, the biggest concern was to reduce dependency on food deal apps.

FOOD AND BEVERAGES

BRIEF

A leading national chain of fast food approached Mad Refinery with a problem they were facing with their social media campaigns. They were gradually losing the ground to international chains. Their campaigns were not going viral, neither there was much uptake of their offers by their social media community fans. Yet, the biggest concern was to reduce dependency on food deal apps.

Food and Beverages Facebook Ad screen
food and beverages facebook ad screenshot

OUTPUT

After deep analysis of their community, Mad Refinery discovered brand’s lack of visibility to be the core reason of their low engagements. We strategized an alternate model to community building through short video engagements, revitalized food photography, developed viral offers plans, and launched campaigns directly to the newly built hyper engaged audience. 

OUTCOME

Within 32 days of onboarding, the process increased the sales by 32%, which was the highest grossing month for the brand since going online. Moreover, the practice generated 12% increase in site traffic, nearly 340,000 engagements, an additional 41,000 followers.

WEBSITE TRAFFIC

12% INCREASE

CONVERSIONS

32% INCREASE

ENGAGEMENTS

340,000

FOLLOWERS

41,000

TIME & TECH

FACEBOOK

INSTAGRAM

ADOBE PREMIER 

EDIUS

INFUSION SOFT

HOOTSUITE

MAILCHIMP

PHP CODE IGNITER

MR INFLUENCER OUTREACH

FACEBOOK BUSINESS

ADOBE PREMIER 

INFUSION SOFT

MAILCHIMP

FACEBOOK

HOOTSUITE

INSTAGRAM

FACEBOOK BUSINESS

MR INFLUENCER OUTREACH

PHP CODE IGNITER

Kamran Naseer front face capture

Kamran Naseer

Digital Marketing Manager

TESTIMONIAL

“Mad R. understands social media marketing better than anyone else. We get the right advice in social and precise actions that help in sales”.

ABOUT US

We’re full-service digital media agency built with passion for vitality and crazy ideas. We concentrate on your business objectives with superlative content production, media planning and distribution, influencer marketing and technology solutions. Our award winning team believes in focusing on business objectives, and not just art for the art sake. We create digital strategies that bring results. We advocate designs that go viral. We execute social media plans that bring you in front of your customers. We make you stand out. Period.

CONTACT US

info@madrefinery.com

Have a question? Need some help? Just want to bounce an idea off us? Please fill out the forms below with all the pertinent details and a team member will be in touch with you shortly.

UNITED KINGDOM
145465 York House,
Green Lane West,
Preston, PR3 1NJ
+44 20 709 72250

UNITED STATES
11923 NE Sumner St
STE 815465
Portland, Oregon, 97220, USA
+1 503 395 5663

PAKISTAN
3rd Floor, Crescent Heights,
Civic Centre, Phase 4,
Bahria Town. 44,000
+92 51 272 4221

Have a question? Need some help? Just want to bounce an idea off us? Please fill out the forms below with all the pertinent details and a team member will be in touch with you shortly.

ABOUT US

We’re full-service digital media agency built with passion for vitality and crazy ideas. We concentrate on your business objectives with superlative content production, media planning and distribution, influencer marketing and technology solutions. Our award winning team believes in focusing on business objectives, and not just art for the art sake. We create digital strategies that bring results. We advocate designs that go viral. We execute social media plans that bring you in front of your customers. We make you stand out. Period.

CONTACT US

info@madrefinery.com

UNITED KINGDOM
145465 York House,
Green Lane West,
Preston, PR3 1NJ
+44 20 709 72250

UNITED STATES
11923 NE Sumner St
STE 815465
Portland, Oregon, 97220
+1 503 395 5663

PAKISTAN
3rd Floor, Crescent Heights,
Civic Centre, Phase 4,
Bahria Town. 44,000
+92 51 272 4221

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