E-COMMERCE

BRIEF

Australia’s noticeable ecommerce player wanted some fresh approach into its digital campaign structure, and deep analysis. The aim was to look into the campaigns from a different perspective and launch category based campaigns to establish brand’s dominance, before the entry of the world’s leading ecommerce giant in Australian market.

E-COMMERCE

BRIEF

Australia’s noticeable ecommerce player wanted some fresh approach into its digital campaign structure, and deep analysis. The aim was to look into the campaigns from a different perspective and launch category based campaigns to establish brand’s dominance, before the entry of the world’s leading ecommerce giant in Australian market.

E-Commerce Facebook Ad Screenshot

OUTPUT

Mad Refinery adopted the catalog approach and installed the product feed for the brand. We designed category specific campaigns for the people who could be the ideal customers and can convert quickly. We suggested the carousel approach for social media, and in-stream video feeds that can speed up conversion. We designed a varied set of enticing offers and launched the campaigns.

OUTCOME

The campaign generated a minimum of 3,200 orders per category within 49 days of launch, across the site. These immaculate results had 74% first time buyers with average cart size of $42, from the previous average of $31.

TIME

55 DAYS

CONVERSIONS

3,200

TIME & TECH

EDIUS

ADOBE PREMIER

JAVA

FACEBOOK PIXEL

GOOGLE TAG MANAGER

TIME: 55 DAYS

HOTJAR

AD EXPRESSO

AUDIENCE INSIGHTS

CDN BUNNY

ADOBE PREMIER

JAVA

GOOGLE TAG MANAGER

HOTJAR

EDIUS

TIME: 55 DAYS

FACEBOOK PIXEL

AD EXPRESSO

CDN BUNNY

AUDIENCE INSIGHTS

Ethan Taylor Face Picture

Ethan Taylor

Senior Manager Ecomm. Sales

TESTIMONIAL

“The best of that Mad Refinery delivered is the increased cart sizes. Let me say it out loud they are the right ones who under promise & over deliver. They are not your traditional social media agency. They know your industry inside out and that makes it so easy for us to discuss our issues and ask them for solutions”.

ABOUT US

We’re full-service digital media agency built with passion for vitality and crazy ideas. We concentrate on your business objectives with superlative content production, media planning and distribution, influencer marketing and technology solutions. Our award winning team believes in focusing on business objectives, and not just art for the art sake. We create digital strategies that bring results. We advocate designs that go viral. We execute social media plans that bring you in front of your customers. We make you stand out. Period.

CONTACT US

info@madrefinery.com

Have a question? Need some help? Just want to bounce an idea off us? Please fill out the forms below with all the pertinent details and a team member will be in touch with you shortly.

UNITED KINGDOM
145465 York House,
Green Lane West,
Preston, PR3 1NJ
+44 20 709 72250

UNITED STATES
11923 NE Sumner St
STE 815465
Portland, Oregon, 97220, USA
+1 503 395 5663

PAKISTAN
3rd Floor, Crescent Heights,
Civic Centre, Phase 4,
Bahria Town. 44,000
+92 51 272 4221

Have a question? Need some help? Just want to bounce an idea off us? Please fill out the forms below with all the pertinent details and a team member will be in touch with you shortly.

ABOUT US

We’re full-service digital media agency built with passion for vitality and crazy ideas. We concentrate on your business objectives with superlative content production, media planning and distribution, influencer marketing and technology solutions. Our award winning team believes in focusing on business objectives, and not just art for the art sake. We create digital strategies that bring results. We advocate designs that go viral. We execute social media plans that bring you in front of your customers. We make you stand out. Period.

CONTACT US

info@madrefinery.com

UNITED KINGDOM
145465 York House,
Green Lane West,
Preston, PR3 1NJ
+44 20 709 72250

UNITED STATES
11923 NE Sumner St
STE 815465
Portland, Oregon, 97220
+1 503 395 5663

PAKISTAN
3rd Floor, Crescent Heights,
Civic Centre, Phase 4,
Bahria Town. 44,000
+92 51 272 4221

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